Since the start of COVID-19, we’ve seen a sudden shift in how technology is transforming our retail experience. From virtual menus at restaurants to contactless delivery to virtual try-ons, inevitably, the need for safety trumps the preference of emotional pleasure and social interaction that comes with in person shopping.
To succeed today as influencers, being tone-deaf is to die while furnishing consumer-centric content is to survive. Accomplished leaders are understanding their audiences’ inner-most needs in order to produce educational, inspirational & relevant content that distracts from current environmental challenges.
The global economy has taken a hit once again since the financial crisis in 2008. Every sector has experienced the consequences of the global pandemic, yet some are suffering more than others. Curated ME takes a deep dive into what this crisis means for businesses and what opportunities it presents once it ends.
The 18 billion dollar Zara, thrives in its category by “co-creating its products and leveraging its customers’ input on stock, prioritizing continuous customer feedback & benefitting from one of the most responsive supply chains,” according to Forbes. Here we discuss how brands can efficiently provide their target the perfect offering.
Contrary to what is seen on television, COVID-19 has shown that survival tools such as a speedy internet connection and a smartphone or computer device are essential today when a disaster or, in this case, an infectious virus strikes.