COVID-19 has transformed retail, but no one can confirm to what end just yet. Curated ME asked the General Manager of Merchandising at a leading retail franchisor in MENA his take on how brands must transform in order to navigate an unprecedented landscape.
Conventional wisdom would advise brands to not associate themselves with a health crisis and cut all marketing and communication efforts. Yet, brands nowadays are barely even inline with these beliefs. Curated ME assesses the kind of advertising that will help brands stay top of mind for consumers post- the global pandemic.
The global economy has taken a hit once again since the financial crisis in 2008. Every sector has experienced the consequences of the global pandemic, yet some are suffering more than others. Curated ME takes a deep dive into what this crisis means for businesses and what opportunities it presents once it ends.
Retailers are forced to alter their operating strategies as a response to COVID-19. Curated ME surveyed 87 GCC inhabitants for direct feedback on what they expect from retail once the pandemic subsides.
USA and MENA based teens tell Curated ME about the Gen Z lifestyle fad, VSCO girls. What does this mean for GCC beauty brands?
Uncertainty clouds the COVID-19 crisis as consumers put faith in brands to lend a helping hand. Through global insights, Curated ME aims to understand what consumers are looking for and how brand values can help build reassurance.
With climate activists on the rise, and the words ‘climate change’, ‘global warming’, and ‘plastic pollution’ echoes in the minds of every individual, what action is being taken to implement a change? Curated ME explores how the UAE are embracing new sustainable solutions and setting an example for others.