In 2020, it’s important for brands to attune to customers’ vulnerable sentiments, especially with the recent catastrophic happenings occurring around the world such as the pandemic, #BLM, and most recently, the Beirut explosion on August 4.
Life’s priorities have shifted, meaning peoples' needs have also. Retailers must alleviate negative mindsets and conquer limited budgets. Thus being sensitive and ‘doing good’ are the new ways to win brand love.
In this Second Edition, read exclusive insights from corporate, startup and entrepreneurial experts across the GCC, hone in on Oman’s retail landscape, witness learnings from a retail-tech case study & more in order to help brainstorm effective retail strategies for the coming months.
